MEANING is where we want to get on this course. How we thing about world – the world we observe and the inner world.

How we create meaning?

How we understand who we are?

How meanings relate to our identification?

How we identify with images, television, films, games, books…?


And what if I go in different world?

If there is a place where signs I know mean different things, how will I survive?

What if I do not recognise signs for some reason?

Do I just follow the others? Am I supposed to do the same as everyone else?


Signification is construction process of learning. Nobody really remember it.

The signifier and the signified are ARBITRARY. There is NO connection between the word ‘CAT’ and the image that appears in everyone’s head.

The signification depends on other things, it is connected with our personality, our experience, our thoughts, etc. If someone writes ‘cat’ in different language (for example ‘kedi’) not everyone will understand it because of the language barrier. So in order to understand the world around us we have to learn.

And what happens if you learn a word, but cannot connect it to a picture in your head?

What if you are colour-blind and cannot tell the difference between green and red?

If our perceptions work in similar but not identical way?


We cannot remember learning our native language. We forgotten how we learn signification. But when we learn second language, we remember the process of it.

Can we realise when signification happens?

Roland Barthes is a French philosopher who was interested in semiotics. He dedicates years of learning to the process and questions like ‘Who says the way we come up with signs?’



Q: Do you find this correct?

A: I do not find these definitions correct. For me it feels more like labelling and stereotypes.


Roland Barthes also talks about ‘MYTHS’.

Stories which are not necessary true, but we keep telling them until we start to believe they are true. Like for example to paint a room for a boy in blue and a room for a girl in pink.


We create cultural definition on binary oppositions. Actually, none of the characteristics we said above are correct, because they are not biological or natural. They are just myths and we share them as a true (girls cry, boys don’t cry).

Again there is the issue about the duality of our world – we put things on the left or on the right, we classified as good and bad, and if something is not the one side of frame we put it on the other for instance.

Screen cultures keep telling us these myths. For example, ‘period’ is something natural for every woman, but even adverts transform it to something else to hide it as it is shameful. Media, television, music, film – we are keep repeating myths over, and over, and over again to the point we start to believe they are really true and they become part of our inner world, part of who we are.

Some myths even become in Taboos.






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